Sales advice often concentrates on technique: how to find prospects, ask better questions, overcome objections, and close the deal. Michael P. Hamer approaches those same professional responsibilities from a different starting point in Selling God’s Way: Maximize Your Income And Business Relationships. Drawing on a sales career that began in childhood and eventually included nearly three decades in Washington, DC radio and television advertising, Hamer connects the practical mechanics of selling with biblical principles, service, and the way business relationships are treated long after a transaction is complete.
Maximize Your Income And Business Relationships
Business / Economics / Christian Living
Date Published: June 16, 2026
Publisher: Lucid Books Publishing
Selling God’s Way is a book that explains how to apply biblical principles to all aspects of professional selling: Prospecting, Questioning, Presenting, Closing, Servicing, and Handling Objections. Filled with biblical scripture and stories, the book presents the best way for any salesperson to maximize their income and business relationships, regardless of religion. Many people all over the world, and throughout all of time, believe that biblical wisdom remains the most valuable forever.
Hamer organizes Selling God’s Way around the actual stages of professional selling rather than treating faith and business as separate subjects. Prospecting, questioning, presenting, closing, servicing, and handling objections each become places to consider not only effectiveness, but conduct. That structure gives the book a practical focus: the biblical principles are being applied to recognizable situations salespeople encounter in their work.
His emphasis on relationships is equally important. After years in advertising sales and sales management, Hamer became concerned by what he saw as a decline in service-minded behavior and people-centered priorities in business. The result is a sales philosophy concerned with how business is done as well as what it produces. Readers interested in ethical selling, Christian approaches to business, or a relationship-centered alternative to purely transactional sales methods will find that distinction central to the book.
Selling God’s Way is aimed most directly at people whose work involves selling, particularly those who want their professional methods to reflect biblical principles rather than treating faith as something separate from the workday. Sales representatives and managers can approach the book through its attention to specific parts of the sales process, while Christian business owners may be drawn to its larger concern with service and relationships.
Hamer also states that the book is intended to be useful regardless of a reader’s religion, so its audience is not limited to explicitly Christian workplaces. Someone interested in ethical sales practices, long-term business relationships, and a less transactional understanding of success may find the author’s perspective worth considering even when approaching the biblical material from outside his faith tradition.
Michael P. Hamer is a lifelong salesperson whose journey in selling began at the age of seven on the streets of Gary, Indiana, where he sold eggs with his grandfather, a deeply religious man who helped shape Michael’s values and work ethic. Throughout high school and college, Michael continued honing his sales skills, selling products typical of his peers, books door-to-door in Los Angeles, and advertising space at a theater in Cambridge, Massachusetts.
Michael graduated from Boston University with a degree in communications, concentrating in advertising and marketing. Following graduation, he spent nearly three decades in advertising sales within the radio and television industries in the Washington, DC market. Over the years, he held a wide range of leadership roles, including Account Executive and General Sales Manager.
In his final media position, Michael served as Sales Manager for WAVA Radio, a Christian teaching and talk radio station. Throughout his career, he earned numerous awards and recognition for both sales performance and management excellence. Despite his success, Michael observed a growing lack of service-minded behavior and people-centered priorities in business. Motivated by his love for salespeople and his deep commitment to God’s Word, he wrote Selling God’s Way to offer a faith-based approach to ethical selling that strengthens relationships, reduces stress, and aligns business success with biblical principles.
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What distinguishes Selling God’s Way is the decision to bring questions of faith and ethics directly into the mechanics of selling. Hamer does not leave those ideas at the level of general business philosophy; he connects them to prospecting, questioning, presenting, closing, servicing, and objections—the points where a salesperson’s priorities become visible in actual interactions with customers.
His long career in sales gives that discussion an additional layer. The concern behind the book is not simply how to earn more, but how professional success and stronger business relationships might develop together rather than at one another’s expense. For readers examining the role faith, service, and personal values play in their working lives, that is the conversation at the heart of Hamer’s approach.
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